Fake Food really is Danny Fairbrass’ baby, as he uses it such a lot for his fishing. It has taken him a lot of effort, research, design and exhaustive testing to get it just right, but we think that it’s been worth it! We’ll let Dan explain more… “I have put a great deal of time and effort into formulating a bespoke range of plastic hook baits to cover almost any angling situation, Worldwide. Our baits are different from anything else currently on te market because they contain our favourite flavour/attractor combinations arrived at after years of making our own pop-ups, actually moulded into the plastic. These flavour combinations are as follows… There are two buoyancies throughout the range, slow sinking, which sinks under the weight of the hook, so the hook lays flat and the bait hovers just above, and super buoyant pop-up.The flavours are as follows: Yellow IB - Ali's Illegal bast###s, a blend of several fruits that is now legendary. Pink Fruity Squid - a blend of the best squid and several fruity attractors. White Banoffee - Danny's most recent favourite that has caught him huge fish all over Europe. Fishy Fish - a blend of three all-time-great fish/crustacean attractors. They will make you hurl but the carp love ‘em.